Kenyan tea sector stakeholders are working on a feasibility study on Geographical Indications (GI), a tool intended to enhance the global branding and market value of Kenyan tea.

Adopting GI certification could offer several benefits to farmers and the larger tea industry. These include higher earnings through premium pricing for origin-designated tea, stronger global recognition of “Kenya Tea” alongside international counterparts such as Darjeeling and Ceylon, and the promotion of sustainable production.

The initiative could also strengthen collaboration among growers, factories, and marketers., whilst this strategy is expected to enhance product quality, protect reputation, and increase the overall value chain benefits for farmers across the country.

Source: Africa Business News (Extracts), Courtesy: Tea Exporters’ Association Sri Lanka